Nicolas Fry Discusses AI-Powered MSP Proposals on IT Business Podcast

Nicolas Fry, Founder and CEO of TurboDocx, was recently featured on the IT Business Podcast to discuss how AI-powered document automation is transforming the way MSPs create proposals, close deals, and serve their clients. Episode 881, titled "TurboDocx: AI Power for MSP Proposals," explores how modern technology can streamline the sales process while maintaining the personal touch that wins business.

From Client Call to Executive Proposal in Five Minutes

During the conversation, Fry demonstrated how TurboDocx enables MSPs to move from an initial client call to a polished, executive-ready proposal in just five minutes. This dramatic reduction in proposal creation time is made possible through AI-powered data extraction, intelligent automation, and seamless integrations with the tools MSPs already use daily.

The platform leverages AI to automatically gather information from multiple sources—including recorded Zoom calls, ConnectWise PSA data, and existing documentation—and intelligently populates professional proposals and presentations. This approach eliminates the manual, time-consuming process of copying information between systems and reformatting documents, allowing MSPs to respond to opportunities with unprecedented speed.

Key Discussion Topics

The episode covered several critical aspects of modern MSP operations and how TurboDocx addresses common challenges:

• AI-Powered Document Generation: How artificial intelligence extracts relevant information from conversations, CRM data, and other sources to create accurate, personalized proposals
• ConnectWise Integration: Seamless connectivity with ConnectWise PSA and other MSP platforms to pull client data, service history, and technical details directly into proposals
• E-Signature Accessibility: TurboSign's generous free tier offering five complimentary e-signatures per month, eliminating expensive licensing barriers for small MSPs—and how MSPs can turn e-signature into a revenue opportunity
• Winning with Speed and Empathy: Balancing rapid response times with personalized, thoughtful proposals that demonstrate understanding of client needs
• Document Automation at Scale: Moving beyond proposals to automate SOWs, compliance documentation, client reports, and internal procedures

Part of the PitchIT Journey

This podcast appearance was part of the IT Business Podcast's summer series of PitchIT Vendor Profiles, featuring companies participating in IT Nation's prestigious startup incubator program. TurboDocx was selected as one of 24 companies for the PitchIT Class of 2025, a competitive program designed to bring innovative solutions to the MSP ecosystem.

The opportunity to share TurboDocx's vision with the IT Business Podcast audience provided valuable exposure to MSPs seeking to improve their operational efficiency and sales effectiveness. As part of the 16-week PitchIT business transformation course, engaging directly with the MSP community through platforms like this podcast helps TurboDocx refine its offerings based on real-world feedback from technology service providers.

Building for the MSP Community

Fry's background in technical and enterprise sales—with experience at companies like Citrix and Okta—combined with his immersion in Florida's vibrant tech startup ecosystem, informs TurboDocx's approach to solving MSP challenges. The platform is designed by someone who understands both the technology and the sales process, resulting in a solution that addresses practical, day-to-day pain points.

"MSPs operate in an incredibly competitive environment where response time can make the difference between winning and losing a deal," Fry explained during the episode. "But speed can't come at the expense of quality or personalization. TurboDocx enables MSPs to respond quickly while still delivering proposals that demonstrate deep understanding of their clients' unique challenges and requirements."

Listen to the Full Episode

The complete conversation covers additional topics including the technical architecture behind TurboDocx, future roadmap plans, and practical tips for MSPs looking to streamline their document workflows. Episode 881 is available now on the IT Business Podcast.

For MSPs interested in learning how TurboDocx can transform their proposal process, visit TurboDocx.com, explore our document automation platform, or read our PitchIT 2025 selection announcement to learn more about our commitment to the MSP community.